Ringing in changes at key senior positions, Coca Cola India is in the process of repatriating Indians from overseas postings, including China, Sri Lanka, Denmark and Atlanta.
Social networking sites like Twitter, Facebook and Orkut are being increasingly used for promotional activities that engage audiences for a certain activity in an effort to create a buzz and get feedback from the community.
The list includes Hindustan Unilever, Asian Paints and Bharti Airtel - firms that investors feel are most likely to come up with the next big innovation.
Currently, Kini is vice-president (marketing) for Coca-Cola's global juice business.
Major corporate sponsors of the Tokyo 2020 Olympics are standing by the International Olympic Committee after the Games were postponed and experts familiar with the deals said the companies would not likely seek the return of billions of dollars committed to the agreements. Fourteen global companies including Coca-Cola Co, Procter & Gamble Co and Intel Corp spent $500 million this year and have committed close to $4 billion on multi-year contracts that designate them as top-tier sponsors, according to research firm Global Data.
Coca Cola has launched a communication programme for 2007 summer based on the theme Sabka Thanda Ek.
Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. While Tara Sinha Associates was launched in 1985, Clarion was launched way back in 1955 at the start of her career.
Traders' body says retailers have supported boycott; eateries, supermarkets seek more time to decide.
The company is also focusing on its Georgia tea and coffee brand. The company recently launched energy drink 'Burn' in selected markets of Delhi, Goa, Mumbai and Bangalore. Singh said India was a strategic market for Coca Cola.
Beverages major, Coca-Cola India, will use the might of Mumbai dabbawallas to lure customers to sample its orange juice drink, Minute Maid Pulpy Orange.
Four former Indian CEOs - three of them with telecom companies and one from soft drinks major Coca-Cola - have come together to start an angel partner firm, the Phi Group. Interestingly, the group has roped in two former bosses of global telecom companies for its international foray.
Some Manchester United fans had previously urged Musk on Twitter to consider buying the club
"India is strategic market. We had announced an investment plan of $250 million, to be invested over the three years. Those plans are intact," Coca Cola India president and CEO Atul Singh told reporters. The company would continue to invest on infrastructure and bottling line as required, he added.
Leading sponsors of football's world governing body have demanded independent oversight of FIFA's reform process in an open letter published on Tuesday ahead of a key meeting to finalise proposed reforms at the scandal-plagued organisation.
Despite the onslaught of international brands -- Coke and Pepsi -- the fizz has not gone out of India's very own cola brand, Surajeet Das Gupta.
In a move to become more accessible to the consumers, Coca-Cola has launched a toll-free consumer feedback number in the country.
Globally, companies like Coca Cola, P&G and Unilever have adopted the performance-based model. In India, the trend is gradually catching on. A Coca Cola India spokesperson said the company is in the process of moving from an input-cost based compensation system for its agency partners towards a value-based one. This model is about paying agencies for results, not activity. HUL refused to comment, citing policy constraints on speaking about remuneration.
Coca Cola is pumping in about $250 million to consolidate its bottling operations in India.
Coke looking to buy US firm; may lead to Tatas selling their stake.
Realising the strategic importance and growth potential, the US cola giant Coca-Cola has decided to focus on Indian operations as part of which the company's global president (bottling operations) Irial Finan visited India a few days ago.
Stating that the differential pricing above Rs 12 was "unfair trade practice," Justice J D Kapoor, Delhi State Consumer Disputes Redressal Commission, said: "The process of converting ordinary water into mineral water is the same (for all bottlers) and the quality or purity is also the same. It is immaterial whether mineral water is obtained directly from springs or any other source." Yet, packaged water firms continue to price their 1 litre bottles above this amount.
The Madras High Court Bench in Madurai on Thursday dismissed a couple of public interest litigation petitions filed against the supply of Tamirabarani surface water to industries set up by co-packers of Pepsi and Coca Cola at the Industrial Growth Centre established by SIPCOT at Gangaikondan in Tirunelveli district of Tamil Nadu.
Coca Cola India said on Wednesday it is exploring the option of sourcing orange pulp for its recently launched juice drink Minute Maid Pulpy Orange from India itself.
Having bucked the slump, Coca-Cola India's growth continues to be robust. Atul Singh, CEO & president of the company, is betting big on the country's potential to emerge as its top five markets in the world.
Out of total 5,842 registered water packaging units, 1,495 units have both BIS and FSSAI licences, while 4,347 units have only BIS certification.
Coca-Cola announced that its 'Thande ka Tadka' campaign with Aamir Khan would be aired on television channels on April 26.
The court upheld the contention of the two soft drink companies that the state government had no jurisdiction to impose a ban on manufacture and sale of their products.\n\n
The region constituted more than 31percent of the segment's total sales volume in 2016.
Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors
Coca-Cola India said on Tuesday its dispute with brand ambassador Sushmita Sen was only with regard to 'celebrity engagement' contract and not on any sexual harassment issue and that both parties had reached a mutually agreed settlement.
The Kerala State Pollution Control Board has ordered closure of soft drinks major Coca Cola's plant at Plachimada in Palakkad district.
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